Live · Film Room

Football, Decoded.

Pete Herzog breaks down the strategy layer of pro football — schemes, coaches, and the plays behind the plays. No hot takes. Just tape.

700K+ Followers 4 Platforms Featured on the Biggest Stage in Pro Football 10+ Hours of Tape Per Drop
700K+
Followers Across Platforms
Audience Growth This Season
100s
Hours of Tape Studied
Plays Decoded · One Drive at a Time
Section 01 · The Analyst

Meet Pete

Founder · Film Watchers
Pete Herzog — Film Watchers In the Film Room

Pete built Film Watchers because the strategy layer of football was missing from social. Everyone had takes. Nobody was teaching the why.

What started as a few breakdowns turned into a community of 700,000+ followers across YouTube, Instagram, TikTok, and X — and a partnership with the social team behind the biggest broadcast in pro football. His film studies regularly land in the feeds of analysts, coaches, and the most informed fans in the game.

Each drop is hours of tape, route-tree mapping, and coverage diagnosis — distilled into something a Sunday-morning fan can actually use. Long-form on YouTube. Sharp clips everywhere else.

"This game goes a lot deeper than most people realize."
Section 02 · The Tape

Latest Breakdowns

Full Library
Section 03 · The Lens

What You Get

Three lanes. Every video, every clip, every Sunday.

01

Schematic Breakdowns

Route concepts, coverage shells, blocking schemes. The actual chess match — diagrammed, slowed down, and explained without the jargon wall.

02

Coach's Lens

How play-callers think across a drive. Tendencies, adjustments, what the script tells you, and the moment when the headset goes hot.

03

Education-First

You don't watch Film Watchers to learn who won. You watch to learn the language. Every drop teaches something the broadcast never says out loud.

Recognition

As Seen Where the Game Lives

Featured in the social rotation of the league's biggest broadcaster on Monday nights — and a regular drop in the feeds of analysts, beat writers, and coaches.

Monday Night Broadcast Partner 700K+ Audience Coach-Quoted Breakdowns Analyst-Approved Tape
Section 05 · The Notes

Pete's Weekly Film Notes

One email a week. The tape that mattered. The schemes you missed. No fluff. Free, forever.